Binging with Babish is a YouTube cooking channel created by American filmmaker Andrew Rea alias Oliver Babish, which recreates recipes featured in film, television, and video games, as well as more traditional recipes in the Basics with Babish series. Started in August of 2006 and hosted by "Babish," this YouTube series is one of the most popular cooking channels on youtube with over 7.7 million subscribers (September, 2020)and a staggering 1.2 billion views.

The Project

Major population of the home cooks are looking at easy cooking (who finds restaurant cooking complicated). This youtuber is just a regular guy who taught himself. That, in itself, makes him more accessible to everyone who is looking to learn about food and how to home cook, be it for themselves, a partner, a family, or just for fun.

The Project is to design a mobile app and a website on Babish's cooking, recipes, food and hopping and a community to connect with his 7.7 million subscribers which can provide user a smooth and satisfying experience.

Team

Design Process

Research

7.7 million subscribers - What’s the secret?

Subscribers are mostly home cooks who are looking at easy cooking

• Makes a lot of different food and there’s a theme and that is film and television
• He is funny and it reflects in his videos which adds to whole experience - cooking with fun!
• His audience is 80 percent male and between the ages of 18 and 35. There's no doubt that women also like his show, but that is a very large demographic slant. Rea has a certain brand of humor, what he describes as Dad-jokes, and that naturally resonates with a male audience.
• There's a reason you never see Babish's face because his focus is on the actual food and not him